What are some of the ways smart devices have shifted the way we take in media? - continue reading to learn more.
Over the last few years, with the growth of digital content, the way in which individuals take in content has changed considerably. For many years, conventional television was the main source of family entertainment for most people. However, ever since the development of internet streaming platforms, many audiences are turning away from arranged television, particularly among younger people. Rather, international media content analysis shows that more individuals are buying memberships to streaming services, which strongly affirms the switch in audience consumption practices. These options are popular for enabling individuals to view the programs and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming services as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing interests in the industry.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form video content, the method by which individuals are getting their news reports is also evolving. Individuals are significantly turning towards online news sources, instead of watching television, to learn about the latest worldly affairs. Nevertheless, at the same time, due to a constant flow of information, people are coming to be overwhelmed by big amounts of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is clearer and simpler to follow. These days it is common to see news channels that have large followings on social media channels. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this approach has been important for supplying people with trusted and authenticated news sources, in a form they can readily follow.
In the present digital age, smart phones have become one of the most popular tools that people are using to watch videos and gain access to media. These days, many social media networks are providing unlimited feeds of brief, successive videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms permit users to see a collection of customised content and interact immediately, making these videos a lot more engaging and addictive than traditional media. Short form videos are also being used more here frequently for news and educational functions, not just for home entertainment. Subsequently, this pattern is shifting the way people are actively seeking for and expecting to receive knowledge, in a quicker, shorter and more visual format.